Enter Code 'Bits4Blades' at Checkout


With the Gillette Gaming Alliance “Bits4Blades” promotion, you can get the grooming setup you need to get your game face ready, while also scoring Bits to cheer on your favourite streamers. Replicate the pros with shave sets designed to help get Dr Lupo and Lando, or play it your way by picking your own tools. The more tools you pick, the more Bits you unlock. Game On!

• Gillette SkinGuard razor
• Shave Gel

• Gillette Fusion5 ProGlide razor
• Shave Gel

*Terms and Conditions


What are Bits for Blades ?

The popular Bits for Blades program has returned in 2021 to provide fans the opportunity to earn Twitch Bits by buying Gillette products. Throughout the year, we are hosting the Bits for Blades programme where Twitch-users enter a unique promo code at check-out and receive an email code to redeem for bits.

What are Twitch bits ?

Bits are a virtual good Twitch-users buy to ‘cheer’ for their favorite streamers. Bits (including animated emotes) are used in the Twitch chat function to celebrate moments during the stream. This is both a ‘virtual applause,’ and real-world support; Streamers earn money from the Bits their fans deploy.

What is the Gillette Gaming Alliance?

Gillette, the world’s leading expert in men’s grooming and pioneer in gaming and esports, announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide. Gillette is leveling up the program in its third year, evolving its global approach to form an elite team of streamers from around the world. This year’s Alliance will be comprised of 11 streamers who will be creating custom content streams for their specific regions on Twitch, YouTube, and social media platforms.

The 2021 Alliance features its largest roster yet, comprised of gamers from the most countries to date. New for this year, the Alliance will co-stream together in smaller groups and share audiences at various times throughout the year.

Who are the roster of the Gillette Gaming Alliance 2021 ?

Dr Lupo, one of the most recognizable streamers in the world and a Gillette veteran, returns after a huge 2020 where he helped sell out Bits for Blades, represented Gillette in the COVID-19 charity event Stream Aid withTwitch, and appeared in a Gillette commercial. Lupo is joined in North America by Alliance rookie Deejay Knight, who is a military veteran-turned-pro gamer and is exploding in the streaming community.

Alliance members from our 2020 roster, Elded and Alanzoka also return, representing Mexico and Brazil, respectively. Alliance members from our 2019 roster, CiccioGamer89 from Italy and Papaplattefrom Germany make their second appearance on the GGA roster. This year, Gillette is partnering with streaming record holder theGrefg representing Spain, Locklear from France, Buster from Russia and Formula 1 auto racing star gamerLando Norris from the UK. Japan will have a representative named at a later date.

“Esports and gaming continue to explode in popularity, especially through the challenges of the pandemic. It has been incredible to see the growth of the Gillette Gaming Alliance and we are excited to add this great roster of talent to our legacy in gaming and esports,” said Gary Coombe, CEO of P&G Global Grooming. “We are proud to continue providing Alliance members, players and consumers with a world class grooming regime to help them face every day, and every game, with confidence.”