Gillette Razor Innovation & Evolution over 115 Years
1901 | PROTOTYPE
King C. Gillette has the revolutionary idea of disposable blades so thin and so strong they were deemed impossible to forge by MIT-trained scientists. By 1901, he’d proven them wrong with his breakthrough innovation.
1957 | ADJUSTABLE
The first adjustable razor with three settings was introduced—for light, medium, and heavy beards. Over time more settings were added, totalling nine. This was the company’s first distinctly mechanical effort at making a razor “share the work” of adjusting the blade angle to the face.
1965 | TECHMATIC
This was the first system razor with a ‘continuous band,’ spooled and retractable. It meant that the user would no longer have to touch the blade. This design was a highly stylised evolution of the original Techmatic, which had been a Gillette staple razor for over 30 years; an expression of the industrial design experimentation of the era.
1998 | MACH3
Gillette breaks the performance barrier with the MACH3®, the first 3-blade technology, for an even smoother, closer shave.
2006 | FUSION5
Gillette Fusion® razors debut in Manual and Power versions. They feature five blades and beat the MACH3 on every attribute, providing Gillette’s closest and most comfortable shave ever.
2015 | PROGLIDE
The Gillette Fusion ProGlide® with FlexBall™ Technology Razor is the next evolution in our shaving revolution—a pivoting razor built to maximise contact with every contour of a man’s face.
2019 | SKINGUARD
Gillette's first clinically proven razor designed for sensitive skin, with SkinGuard technology between the blades.
