OUR COMMITMENT BRINGING OUT THE BEST IN THE WORLD AROUND US

Why role models matter. It helps to have a guide who can lend a hand, act as a sounding board or be a supportive voice.

76% of young men who have a role model agree they're confident about their future. 84% of young men say having a role model can help them become a more caring person. 86% of young men believe a role model can help them be themselves

INSPIRING POSITIVE CHANGE

Our ambition is to ensure all boys grow up benefitting from positive role models. Gillette will connect hundreds of millions of boys with programs, resources and content that harness the power of role models — all while supporting and celebrating those already demonstrating the best men can be for the next generation.

BRINGING OUT THE BEST IN THE WORLD AROUND US

For more than 120 years, Gillette has been helping men look, feel and be their best at every age and life stage. Research shows that it helps to have a guide who can lend a hand, act as a sounding board or be a supportive voice. Gillette's ambition is to ensure all boys grow up benefitting from positive role models.

CONCRETE ACTION

We want every boy to feel free to express themselves. Find more resources below designed around the power of role models.

TOOLS FOR THE ROLE MODELS OF TODAY & TOMORROW

Get inspired by real role models and learn how you can make a difference right where you are.

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LOOKING TO GET CONNECTED?

A great role model can make a world of difference. Check out these resources.

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IMPACT THROUGH LOCAL PROGRAMS

Gillette supports male and youth development programs with local organizations like the Boys & Girls Clubs of America and Football Beyond Borders.

IMPACT THROUGH OUR WORLDWIDE REACH

As one of the world’s largest marketers to men, we’re using our reach to celebrate world-class role models, inspire more men to get involved, and demonstrate "the best a man can be"for the next generation.

WE’RE ON THIS JOURNEY TOGETHER

Over the past three years, we’ve donated millions to non-profit organizations around the world who are executing the most interesting and impactful programs designed to help men of all ages achieve their personal best. Whilst we continue to donate, we know there’s more work ahead of us and continue to act in this space.

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