Our Methodology
1 Based on leaving the tap running during the shave, average tap turned halfway and average shave time data
2 Based average shower flow rate in EU and average shave time data
3 Based on tap flow rate data from European Commission EU Green Public Procurement criteria for sanitary tapware, and average shave time data, assumes turning the tap halfway based on consumer habit & practices
4 Compared to leaving tap running during shave, and based on tap flow rate data from European Commission EU Green Public Procurement criteria for sanitary tapware, average shave time data, and average sized mug, assumes turning the tap halfway based on consumer habits & practices
5 Based on average 500ml water bottle
6 Assumes water heated from 15C to 37C water temperature, average energy required to heat water, and average shave frequency data from Kantar WorldPanel 20-21
7 Assumes average CO2 emissions of new cars in 2019 from European Environment Agency