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Take charge of your facial hair - condition your beard, tackle stray hairs and practise some well-deserved self-care with our King C. Gillette Beard Balm.

With a nourishing formula that features argan oil alongside cocoa butter, our moisturising beard balm can be used as a leave-in conditioner or as a wash-off mask, leaving both your beard and your skin feeling wonderfully soft and well-groomed.

Gillette Soft Beard Balm conditioning formula with cocoa butter, argan oil, and shea butter shown.

  • Soft, lightweight, creamy texture
  • Easy to spread and apply beard balm
  • Can be used as a leave-in conditioner or as a deeply conditioning wash-off beard mask
  • Features King C. Gillette's signature fragrance - a modern masculine scent with refreshing top notes of ginger and sage, and warm, earthy base notes of sandalwood and cedarwood
  • Combines expert hair conditioning technology with plant-based ingredients, including argan oil, shea butter and cocoa butter
  • Comes in a 100ml metallic tin

What Does Beard Balm Do?

With thousands of beard hairs growing in one relatively small area, the average man's facial hair can soon start to feel rough, prickly, dry and wiry, which can be very uncomfortable - for you and for your partner.

Beard balm is designed to help tackle this, with our balm's nourishing formula helping to soften and condition your facial hair, as well as the skin underneath.

Beard Balm or Oil?

Whether you choose beard balm or beard oil is really a matter of preference.

The King C. Gillette Beard Balm has more of a creamy texture, but it shares softening, conditioning and nourishing properties with the King C. Gillette Beard Oil.

Try It Love It or Your Money Back*

*Retain Receipt. Money back guarantee valid for 30 days from purchase.

End date: 30/06/2026. Visit https://gillettewarranty.co.uk/KCG for full T&Cs.

How to Use Beard Balm

  • Rub a small amount of King C. Gillette Beard Balm into the palm of your hand - just a small amount can go a long way
  • Apply the beard balm to your facial hair after trimming for maximum nourishment
  • If using as a leave-in beard conditioner, rub the balm through your facial hair and leave for three minutes before rinsing thoroughly with warm water

When to Use Beard Balm

Beard balm can be used as an alternative to the King C. Gillette Beard Oil. Both of these beard care products are designed to be applied to facial hair after it has been trimmed. With the King C. Gillette Beard Trimmer, you can choose from 11 different facial hair lengths to find the look that Asuits you best. Apply beard balm after trimming to keep your beard as healthy-looking and well-nourished as possible.

  • Soften your facial hair so that it doesn't seem spiky or itchy when you touch it.
  • Perfect for beard care when used as part of a wider skincare regime with other King C. Gillette products.
  • A soft texture that is lightweight and non-greasy, ideal for a daily application that feels natural.
  • Supplied in a metallic tin for convenient storage in your bathroom or taking with you on your travels.
  • Made with plant-based ingredients, including shea butter, argan oil and cocoa butter.
  • Makes your beard feel less wiry and more in control, something you and your partner will appreciate.

Use the King C. Gillette Beard Softener because:

  • Creamy texture - The non-greasy formula of this men's beard softener means that daily applications will never leave your beard feeling heavy or smeary.
  • Beard nourishment - The beard softener doesn't only make coarse facial hair feel conditioned to the touch but nourishes them, as well.
  • Lasting effects - You can apply the King C. Gillette Beard Softener and leave it in for lasting nourishment or rinse it off after a few minutes depending on your preference.
  • King C. Gillette's signature scent - This beard softener features our distinctively masculine fragrance.
  • 1 x King C. Gillette Beard Softener (100ml)

How do I use King C. Gillette Beard Softener effectively?

To use your King C. Gillette soft beard softener effectively, take the lid off your beard softener cream and dab a little onto your fingers. Work the beard softener into the palms of your hands for a moment and then apply it to your beard and moustache by hand. Its light texture is easy to spread. Leave it in for extra nourishment or rinse it off - it's up to you. If you are planning on trimming your beard with one of our King C. Gillette beard trimmers, then do this before you apply the beard softener. For effective results, the beard softener should be one of the final steps in your facial hair care routine, after shaving, trimming and moisturising, for example

How often should I apply King C. Gillette soft beard softener to achieve the best results?

This highly effective beard softener can be used as and when you need it, perhaps only to soften your beard on days when it feels particularly coarse. That said, in common with the rest of King C. Gillette beard care range, you can use it every day to ensure your beard always feels conditioned and great-smelling thanks to the King C. Gillette signature scent which runs throughout the beard care collection. For best results, get into the habit of a daily application - you only need a little beard softener because it goes a long way!

Is the soft beard softener King C. Gillette produces suitable for all skin types?

This beard softener has been carefully formulated to soften the feel of your facial hair no matter what sort of skin you may have. As an effective beard hair softener, you can use it whether you have naturally oily skin or dry skin and every type in between. This is true of the entire King C. Gillette beard care range.

Should I moisturise my beard with this beard softener at night?

The deep nourishing effect of this beard softener can work wonders overnight so applying some for a few minutes before you go to bed is a good idea. Its non-greasy formula won't leave residue on your pillow once you rinse after an application. Nevertheless, the soft beard softener King C. Gillette makes will be just as good when applied during your morning routine. Therefore, whether you apply it - and other products available in the King C. Gillette Beard Care Kit- day or night is a matter of personal preference.

Frequently Bought Together

King C. Gillette Beard Softener, 100ml container.

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King C. Gillette Beard Softener 100ml

£6.67
RRP: £10.00Save £3.33
4.45 star rating based on 3353 reviews
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King C. Gillette Beard, Face & Hair Wash 350ml

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Top Customer Reviews

Customer reviews are and do not represent the views of Gillette Shop or THG Ingenuity.

Excellent!

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] Lovely smell and easy to use. I prefer to use this as a conditioner and wash it off however if you are planning to leave it in your beard I’d recommend using a very small portion. It definitely helps with the odour elimination and leave fresh feeling.

2020-07-29by Zeeshan

Excellent!

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] Smells like I just stepped out the barber shop. Wow! What a scent. Easy to apply and doesn't leave any greasy residue on your hands. Rub through your beard and comb through to style. Love this product.

2020-07-05by The Bearded Irishman

Average!

2 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] Does give my beard a shine but wish it had some extra for the money like dye to get rid of the grey hairs haha_x000D_ As it stands its a lovely smell but I prefer the Beard gel they sell rather than this as I am not into oily sticky stuff and prefer wash through scented products for my man styling!_x000D_ If it was £1.99 it would be well worth it and I would buy it again but sadly at nearly 7 sovvs its not worth it!

2020-06-27by Omendata

King C mightier than the alternatives

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] Wow.. if this epitomises a barber shop smell then this Would be it ! I love the smell.. and the texture and feel once applied is devine :) The new King C range of products from Gillette lives up to that barber shop look the product oozes. It leaves my relatively short beard so soft and leaves a lovely long lasting barber shop smell as if I’d just left the barber shop ! This is definitely on my go to products for my daily pruning and beard care set up ! Well done Gillette ...

2020-06-26by MartyP

Average!

2 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] Nice smell but very expensive for what you get and boyfriend thinks its not as good as the beard wash!

2020-06-26by Omendata

Great smelling, non-greasy balm

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] For me this a game changer. I've been looking for a none greasy, great smelling beard balm and here it is! The best aspect is you don't have to wash it out and it doesn't leave a greasy feel, almost like it is absorbed immediately. It has a great smell and provides a subtle shaping factor so it isn't like a hair wax that matts it down but helps reduce some stray hairs. It feels great on your skin as well, a lot less beard itch, even in the hot weather!

2020-06-25by Paul

Excellent!

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] I used this product for the first time the other day and think it's great._x000D_ _x000D_ I used it as a leave-in conditioner. This left my beard feeling softer than normal, it also created a lovely scent._x000D_ _x000D_ All in all, think this is a great beard balm and I will be buying it again in the future.

2020-06-24by Ben

Excellent!

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] I have a full beard and really enjoyed the refreshing feeling of this beard balm in my beard. I have used it mostly as a leave in conditioner, but always washed it out on one occasion. My preference is as a leave in conditioner and it has left my beard softer and straighter, with my skin feeling revitalized.

2020-06-24by Matthew Ward

Excellent!

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] Honestly this is one of the best beard balms I've ever used. In the past I've tried several others but they always seemed to end up leaving a waxy residue. This has none of that. It absorbs into the beard hairs with no residue in seconds and withe barely any used you can do your whole beard.

2020-06-24by Ross

Excellent!

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive ( free sample).] The beard balm was easy to use and quick to apply._x000D_ The product is decently priced and worth the money._x000D_ It has a really nice scent and gives your beard a nice smooth feeling._x000D_ I would recommend this to anyone who has a dried tired facial hair.

2020-06-24by Michael