MADE OF WHAT MATTERS
Today, more than ever, people need inspiration from others. People they can aspire to be. Who come from the same places they do; people who have been through the same tough times, similar challenges; people who have held true to their values through successes and failures alike.
We’re talking about role models. And we’ve always believed role models as good as any can be found in sport.
We’ve seen time and time again how football has come to be a vehicle through which people better themselves and those around them.
Made of What Matters celebrates those in the game – and beyond - who embody the positive values and behaviours that reflect all that’s great about the code of play that exists in football. As we all strive for a more inclusive, authentic and respectful society; it champions those who inspire the next generation to be the best they can be – both on and off the pitch.
Such people are defined by their actions as much as their words. And so too, are we. That’s why we’re partnering with Football Beyond Borders (FBB) to provide young people with the inspiration, opportunity and support to help them fulfil their potential. FBB share our desire to inspire the next generation and to change the lives of young people through their love for football.
The number of permanent exclusions from schools in the UK has reached its highest point in nearly a decade and a huge majority of those young people are boys. FBB helps young people from disadvantaged backgrounds who are passionate about football but disengaged at school in order to help them finish school with the skills and grades to make a successful transition into adulthood.
Through this partnership, we will be increasing the number of young people benefiting from FBB programmes with a range of initiatives helping more young people become the best versions of themselves and supporting new mentors to serve as role models.
For over 115 years, Gillette has helped men to be their best. We have a responsibility to use our voice to advance a more modern, positive vision of what it means to be a man today, for the men of tomorrow. Together we will show the next generation what it means to be made of what matters.
*For every full view of the Made of What Matters film in February, Gillette will be donating £0.10 to Football Beyond Borders. The maximum donation amount will be capped at £120,000.